Privacy Policy (Draft)
Last updated: 27th April 2026
This Privacy Policy explains how Nicheprints LLC (“we”, “us”, “our”) collects, uses and protects your personal information when you visit our website or make a purchase from us.
1. Who we are
Nicheprints LLC is a cultural sportswear and outing wear brand based in Dumfries, Virginia, USA. We sell jerseys and clothing through our online store and may offer custom orders for teams and groups.
2. Information we collect
We may collect the following types of personal information when you use our website or place an order:
- Contact details: name, email address, phone number, shipping and billing addresses.
- Order details: products purchased, sizes, preferences, order history.
- Payment information: card type and partial details processed via our payment providers (we do not store full card numbers).
- Account information: login details if you create an account with us.
- Technical data: IP address, browser type, device information, and pages visited (via cookies or similar technologies).
3. How we use your information
We use your information to:
- Process and deliver your orders, including payment, shipping and returns.
- Communicate with you about your order, account, or customer service requests.
- Send marketing emails or newsletters if you have opted in (you can opt out at any time).
- Improve our website, products and customer experience.
- Detect and prevent fraud or misuse of our services.
- Comply with legal obligations and respond to lawful requests from authorities.
4. Legal bases for processing (where required)
Where applicable privacy laws (such as GDPR) apply, we rely on the following legal bases to process your personal data:
- Performance of a contract (to process your orders and provide our services).
- Legitimate interests (to improve our services, prevent fraud, and protect our business).
- Consent (for certain marketing communications and cookie use, where required).
- Legal obligations (to keep records and comply with applicable laws).
5. How we share your information
We do not sell your personal information. We may share it with:
- Service providers who help us operate our website, process payments, ship orders, send emails, or provide analytics.
- Professional advisers (such as accountants or legal advisers) where necessary.
- Authorities or law enforcement when required to comply with legal obligations or protect our rights.
These third parties are given access only to the information they need to perform their services and are expected to protect it.
6. Cookies and tracking technologies
Our website may use cookies and similar technologies to:
- Remember items in your cart and keep you logged in.
- Understand how visitors use our site so we can improve layout and content.
- Support marketing and advertising campaigns.
You can adjust your browser settings to refuse cookies or to alert you when cookies are being sent. However, some parts of the site may not function properly without them.
7. Data retention
We keep your personal information for as long as necessary to:
- Fulfil the purposes described in this policy,
- Provide our services and support, and
- Comply with legal, accounting and reporting obligations.
When we no longer need your information, we will delete or anonymise it in a secure manner.
8. Your rights
Depending on your location and applicable law, you may have rights over your personal information, including:
- The right to access and obtain a copy of your data.
- The right to correct inaccurate or incomplete data.
- The right to request deletion of your data in certain circumstances.
- The right to object to or restrict certain types of processing.
- The right to withdraw consent for marketing at any time.
To exercise these rights, please contact us using the details below. We may need to verify your identity before responding.
9. Security
We use reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, misuse or alteration. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
10. Children’s privacy
Our website is not intended for children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it where appropriate.
11. International transfers
Depending on where you are located, your information may be transferred to and processed in countries other than your own, including the United States. These countries may have different data protection laws, but we take steps to protect your information in line with this policy.
12. Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this policy periodically.
13. Contact us
If you have questions about this Privacy Policy or your personal information, you can contact us at:
Nicheprints LLC
Email: info@nicheprintsllc.com